You’ve been reading blogs for a while, you’re seeing bloggers become celebrities and you want a piece of the action. But there are some things you need to know before starting a blog. Shall we begin?
Firstly, I recommend you visit my Freebies page and download Blogger Starter Kit which is my little guide to getting you up and running as a blogger. You’ll also find some useful blogging resources, a blog organiser and some blog post ideas.
But there are a couple of things you need to know when you start blogging:
People care about designs of blogs! It’s what separates people from being professional and amateur. Even if you’re not wanting to do this full time, it’s good to invest in a professional and unique blog design. I suggest you use WordPress. You can see why here.
KNOW WHY YOU WANT TO BLOG
If you’re wanting to start a blog to make money then you need to be providing a service to your readers. Build up a readership, create a product and sell it. It’s pretty tricky to make money by simply doing outfit posts nowadays. A place I recommend for guidance is Melyssa Griffin’s website. However, if you’re like me and love blogging for sharing advice, inspiration and positivity then find what it is you want to focus on and try to stick to it but be yourself at the same time.
IT TAKES TIME & A LOT OF HARD WORK
Gaining a readership takes a lot of time. It’s all about being yourself and lots of promotion to various useful, interesting and engaging content.
YOU DON’T HAVE TO ACCEPT ALL OFFERS
I have been approached by various marketing companies and brands to work with them on a post (or they would give me the content) for £20/exposure/keeping the product. A couple of things here… If I have to write 500 words on a post with photos for something I am not interested in or has no relevance to my blog or lifestyle then I will not accept it. Even if I was offered £100 or £1000. It’s so important to keep your integrity and not accept everything that’s given to you because you will water down your content and lose sight of your aims as a blogger. Here’s some advice regarding being paid for blog content.
YOU NEED TO MAKE INVESTMENTS
I’ve said how design is important… Sadly, the best things in life aren’t free and free themes aren’t very exciting. Personally, investments in blogging include a reasonable camera (nothing too fancy as you may not use it to its potential), stock images (if you don’t want to take your own photos), Hootsuite, a decent blog design, Viralwoot and MailChimp. These give you access to the best blogging tools, help in beautifying and promoting your posts. Here are some good and bad blogging investments.
Now you’re ready to get started!