Refocusing Your Blog

A huge part of my blog makeover was to refocus my posts. Refocussing really means sticking to certain topics and not trying to cover everything that there is in the world.

I mentioned that this is something I wanted to do when I shared my goals on my old blog. I have finally put it into action! It’s very easy to get carried away, so that is why I am going to share with you how you can get back on track and focus on a target audience.

GOALS

What is it you want to achieve with your site? What is the main theme? Think about what it is you are aiming for and who your target audience is. You can do this by looking at your categories and deciding what you want to keep and focus on.

PLAN & CATEGORISE

Keep a list of ideas and make sure they fit into one of your main categories. If it doesn’t work and you still want to post it, you can be creative and find ways for it to fit.

For example: if you’re a fashion blogger but you want to share a travel article, why not feature your outfits from your travels? This way it will still fit under your fashion category.

OUT WITH THE OLD

Go through your posts, remove irrelevant articles and update old links, images and text. If it doesn’t fit with any of your categories, delete it :). This way there is a place for everything and will be easier for your readers to find.

LINK & CONNECT

Writing an article that connects to an older one? Deep link it! Connecting posts show that you are on track with focusing on a particular set of topics.

Of course, you can publish anything you wish to on your site but if you wish to look at concentrating on a few topics, these are the tips I recommend first and foremost. 

Image via: Kaboom Pics

Owner of this little blog! A lover of coffee, Disney and old stuff, blogging about my loves, passions and opinions.

2 Comments

  • Reply Alison Harriman October 5, 2015 at 1:49 pm

    Dear Lord, your ambitious! It makes me tired just thinking about trying to approach blogging in such a focused manner. I tend to use my job as an excuse for not getting on the ball with it. Lame I know. You travel and work and still manage to keep a very professional web presence. Can I blame the fact you are a lot younger than I am? 🙂

    Ali

    • Reply Laura October 5, 2015 at 2:35 pm

      Oh Ali! 🙂 Blogging is just something I enjoy and I get pretty frustrated if my page isn’t the way I want, silly I know. It took a lot of work to get everything this way but I’ve had spare time to do it. October is a busy month I’m not sure if I am going to be half as productive 🙂 xx

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