During a Twitter chat it became apparent that people found Pinterest a confusing social media tool for blog promotions and overall general use. However, after giving it a whirl Pinterest has become both a part of my blogging life but also a fun and personal way to be inspired and comforted by images I enjoy.
Since actually making an effort with Pinterest over the past few months, I have had over two hundred and fifty referrals. Not crazy amounts but I have been mainly using it for fun, in all honesty! No I don’t have tens of thousands of followers. However, I have seen them grow dramatically from when I first used Pinterest to now based on making a conscious effort to pin and repin it part of my blogging routine. Here’s how…
Keep it short and sweet. Get it to say something about you and your interests. I made mine slightly different to my blog and other social media bios. I also included a short link to my blog. Why a short link? Because it doesn’t show exactly what the link is for. It makes Pinterest users intrigued.
Try not to go too crazy on a number of boards you have (I’ve limited mine to twenty five maximum) as it can get cluttered and messy. People who use Pinterest are very visual.
- Simple board names,
- Simple descriptions with keywords,
- Aesthetically pleasing cover images (colour schemes are apparently helpful too!),
- Themes in a logical order (e.g. fashion, beauty, hair).
Firstly, you’ve got to search your favourite topics and find pins you like. For example, if you like coffee photographs you search for coffee. Under the search bar you can select ‘Pinners’. You will find Pinterest users that have coffee in their name or description.
But if you just want coffee photographs, select ‘Boards’ and you will find board completely dedicated to coffee. Pretty awesome. I have one, go follow young Pinterest Padawan.
Once you get pinning you will be given suggestions by Pinterest on other pins and boards to follow. The more you follow, the more variety.
Pin as much as you can. The more you pin the more people will follow you, go to your page, see your mystery link and visit your blog.
I try to pin daily and I used to schedule pins but I found that it’s more cost effective to not pay for scheduling apps.
I know it all seems weird at first but Pinterest will pick up on your pinning habits meaning your homepage will be full of images that should be to your liking. The more you pin New York, the more New York photos will show up!
MAKE YOUR BLOG PHOTOS PINTEREST WORTHY
I’ve tried and tested a few things, done some research and I’ve found these work best:
- Portrait images are more popular than horizontal,
- Text on photos will entice more readers, more repins and thus more views to the blog,
- Offer freebies on images (if you have them),
- Alt. text them with the description you want to appear on the pin (I’m awful at this!),
- Create infographics (not what I do but they are very popular).
PIN YOUR OWN IMAGES
Using the Pinterest browser extension you can pin an image from any website and it will automatically link to the page you pinned from. So, pinning from your blog will link those images to… Guess where? That’s right. To make those images pretty and worthy of repins.
PIN OTHER BLOGGERS IMAGES
Pinning posts from other bloggers may get them to notice you as you can search a website. For example https://uk.pinterest.com/source/livingforthenow.co.uk/
I can see how many people have directly pinned from my blog. If you do that from other blogger’s websites they will see that you’re a fan and may follow and repin from your account.
You can, of course pin from various websites too!
The main objective is to not only have fun but to drive more traffic to your site. And having lots of links to your site via Pinterest is an authentic way to create that traffic. Do you use Pinterest? Do you have any questions on how to use it? Drop me a comment below!