Instagram has become one of the most popular social media platforms, especially for bloggers. Why? Well, Instagram gives a little insight to the lives of those behind the camera showing their interests, hobbies and day to day goings on through the media of photography.
Of course taking a photo on your phone and publishing it online doesn’t necessarily make you a photographer. But it definitely does change the way we look at the world. Thanks to Instagram I have become more aware of what is around me, appreciating anything from a pretty bridge to my delicious cup of coffee. Even if it’s just a photo of my laptop on a messy duvet, these types of photos offer some sort of comfort and enjoyment to those who look at them.
So, why and how do photos of cake or outfits of the day get people so many followers? If getting more Instagram followers is something you’re wanting or if you’re simply looking to boost your Instagram feed into something beautiful then read on…
Firstly and most importantly to me is photographing what is real. The whole Instagram Husband thing for example is hilarious but it does show the fakery of many popular Instagram style photos.
I know A LOT of people will tell you to take time with your photos, arrange the table, play with lighting etc. but for me, I like to share what is happening in real life. Not something I have set up (well not entirely). I take about 15-30 seconds to snap my Instagram pictures.
If I go somewhere for coffee and cake and they present it so beautifully I want to snap it, then awesome. But if I have to sit there and make it look good then surely I have created an image that is false. If you’re one of those people who has to arrange the setting of images then that’s cool, but I believe reality overrules the illusion. This is a personal preference! Of course, the prettier, the better!
As with any type of photography natural light is key. No need to over edit or go OTT on filters. Again, getting an image based on the realistic presentation is what makes bigger Instagrammers stand out. If I want to take a photo of something I have bought or want to show what I’m up to (mainly coffee and blogging) then I just move it over to a window, click and back to the cosier (and mostly darker) area of the house!
CHOOSE A SUBTLE FILTER
Harsh filters and make images look over edited. It does make me wonder if the image was good in the first place when I see photos that are super edited.
You need to find a filter that suits your personality and creates an aesthetic you want. VSCO cam is my go-to for filters (HB1 or S2 are my favourites!). It’s also great because you can copy the settings over to other images as well as get a little preview of how your images look along side each other.
Don’t over use the hashtags as it can look a little desperate so use tags that apply to your blog and/or image. For example if you do beauty blogging try the hashtags: #bbloggers #beauty #makeup and mention any brands you’re using.
GET LIKING AND COMMENTING
Liking other people’s photos and commenting on them can really assist in getting your account noticed. Don’t spam and Instagram will know and block you from writing or liking anything. Be honest, kind and try and say something a little different.
PROMOTE ON OTHER SOCIAL MEDIA & BLOG
Pop your Instagram username in the bio of your Twitter, add a widget in your blog and promote it online every now and again to let people know you’re present on the ol’ Instagram.
These are steps I take to keep my Instagram pretty and personal to me. It’s also how I managed to increase my followers. Of course, if you’re a large blogger or are already big on other social media then that helps a lot but don’t simply copy what everyone else is doing. Find inspiration, yes, but be yourself.