I’ve said on Twitter and on my blog a few times that I want to start posting things which are a little more honest and personal. So here it goes… Despite the fact that I am a blogger myself, I have found myself drawing further and further away from the Bloggersphere and reading other blogs. In all honesty, I have become a little tired of seeing a ‘blogging way of life’… A romanticised lifestyle of daily cappuccinos and pastel houses (oh how I wish my life was that way!)
NO BLOGGER BASHING
Firstly, I want to point out that I am so proud of the bloggers who have become successful in their field and admire those who work really hard to get where they are today. They deserve their publicity and attention. And they deserve to make a living out of creating incredible content.
THE NEED TO FIT IN
The thing is, full-time bloggers know the Instagram world is only a fraction of the blogging lifestyle. They know it’s purely for social media purposes, for their brand and their audience. They are fully aware of this “facade” of pretty floors, constant blogger mail and Kylie Jenner lip kits are part of the need to create content people love.
I’ve seen and read plenty from bloggers who say that what they put online is only a fraction of their lives. That we see a small part of their lives. But they are human. All the shoes, lipsticks and whatnot are just part of their job. And I actually have no problem with seeing all of that. Except when it’s all I see… There’s only so much of South Kensington roads I can stand before I call it Blogger Street hah! Seriously though, I think a lot of bloggers who have entered the industry a little later than others take this as the norm and believe that you have to fit in and copy to get more followers etc. However, that’s not entirely the case. You should do things you love when blogging rather than worrying about whether it suits the blogging lifestyle.
An example of this is when I decided to change my editing app for Instagram. When I posted the picture I genuinely felt so annoyed that it didn’t fit in the theme that I deleted it. Pretty stupid. Although I do like my editing settings because they work well for me. 🙂
I’ve written a post in the past about how bloggers often get bad press, sadly they do. And although I stick to everything I say in that post, it doesn’t make the point that when everyone is posting the same thing, buying the same clothes and wearing the same make up that it gets boring. Be honest, you agree don’t you? If not, tell me who you’re following!
Yes, a lot of blogging is about sharing what you love, building relationships with brands and maybe making a bit of money. But more often than not I tend to stick to reading posts which are less about, “Hello there! Me and 40 blogs got given the same pair of shoes,” and dwindling it down to a few. I probably only pay attention to about six blogs now whereas when I started blogging, I was reading about twenty. I choose quality content now. Ones that speak to me for topics that go a little deeper and have variety, truth and a voice. I kinda like looking at the more controversial posts which talk about real issues .
Lydia brought something up on her blog the other day about standing out from others and I love it. She discusses how we need to break out from what people expect us to do and find what makes us special. And it’s so true.
Now again, I don’t have any issues with bloggers all being gifted the same stuff… I just think that blogs are losing their edge and their personality. I like to see a mixture of personality as well as branded content. It would be nice to see new twists on how posts are created. Which is part of the reason I really admire bloggers such as Leanne Woodfull. She rebels from the marble worktops and avocado obsessing (something which I do adore) and just does her own thing on both her blog and social media. And Leanne has been given some awesome opportunities by being herself and working her butt off. Something I would like to see more from bloggers.
You can be yourself in blogging. Because that is what will stand out to brands and collaborators (if that’s why you’re trying to fit in the first place). There are plenty of guidelines on what a good blog needs, should include etc. but they are just guides in helping you get started. Because they’ve been proven to work. But new, refreshing content and honesty is what I am loving right now. Whether you feel the same way or not is a different matter entirely haha!
And hey, I guess I am a little guilty myself of staying in the box, trying to follow a trend and sticking to the same old thing. But I’m hoping to offer stuff a little differently and in time I will be able to offer advice, give tips and share junk with confidence.