Create a Media Kit

How To Create An Awesome Media Kit (PLUS FREE TEMPLATE)

A media WHAT? What the heck is a media kit? Well, a media kit is kind of like a CV for bloggers. It’s the place where you show off both you and your blog’s qualities without sounding too boastful. As a blogger who is wanting to work with brands (and let’s be honest, many of us do), you’ve got to look professional, Having a media kit is where all of your most important and useful information is in one place is what will be the thing to do it. So, let’s get started!


Now, I want to point out that the things below are the basics of what you should be able to provide brands. It’s these little tools that will make you look like a bad ass blogger babe, so make sure you’ve got them before you get started.

  • Photoshop (preferably!) – you can also design one in Microsoft Word but make sure you can convert it to PDF.
  • A photo of yourself – a close-up, professional looking image. No grainy selfies.
  • Your blog’s logo – hi-res please, no Word Art (ugh!)
  • A list of brands you have worked with in the past – This may be tricky if you haven’t worked with any. If you’ve done reviews for products, mention those instead as examples (don’t lie and say they’re collabs when they aren’t)
  • Professional photographs of products/collaborations – Good lighting is key for a fab photo. Don’t use that restaurant iPhone snap of your new dress.
  • Stats – I use Jetpack with WordPress but Google Analytics works too! Gather monthly page views, unique visitors and anything else you can rustle up.
  • Social media follower count & handles – Social media is one of the most important reasons why brands want to work with bloggers so be sure to include those details on your media kit.


First impressions count (my favourite line ever) and looks do matter, especially in the blogging world (sad but true). And this is why you need a sexy design that is clean, professional and not too crowded. You can purchase some lovely designs online.


Keep everything short and sweet but show off what you do, who you are and what you can offer brands and businesses. Remember you are trying to impress these businesses!

  • Include logos of brands you’ve worked with,
  • Include any testimonials,
  • List your main topics (beauty, fashion, travel etc.),
  • Include monthly stats and subscribers,
  • Social media links and follower count,
  • Add a few (not too many) photographs of your previously featured work. This can be products you’ve reviewed or outfits you’ve shared.


Plan what type of posts you offer companies and offer a decent price. If you’re just starting out, don’t go too high on what you charge, be reasonable. Also be sure to say what you can offer them (word count, social media

Sponsorship Types:

  • Sponsored guest posts,
  • Pre-written guest posts,
  • Reviews,
  • Giveaways,
  • Sidebar advertising.

Outline your guidelines and conditions of working with sponsorships.


Download a PSD template of a media kit for you to edit, amend and use.


Proof-read, edit and do it again. Then once you’re done, convert it to PDF. If you’ve got more than one page, you’ll need to make it into a PDF presentation (File – Automate – PDF Presentation).


Owner of this little blog! A lover of coffee, Disney and old stuff, blogging about my loves, passions and opinions.


  • Reply Lauren March 16, 2016 at 2:52 am


    I love your little about me because it seems as though my blog has been the same- started for travels and turned into inspiration. Will be using this! Thanks for sharing.

    • Reply Laura March 23, 2016 at 11:16 am

      Sorry for the late reply Lauren! Thank you so much for stopping by xxx

  • Reply Karolina June 21, 2016 at 8:43 am

    Hi Laura, I really like Your blog!
    I’d like to use Your media kit template and I’ve subscribed to Your newsletter, but unfortunately the link to the media kit file doesn’t work. 🙁 Could You possibly fix that?

    • Reply Laura June 21, 2016 at 9:40 am

      Thank you Karolina, I think it should be working now! Sorry about that! x

  • Reply On How To Posts & The Great Click Bait Debate - The Online StylistThe Online Stylist June 27, 2016 at 8:04 am

    […] How to create a media kit + a free template from Living For The Now […]

  • Reply June Johnson March 16, 2017 at 9:10 pm

    Thank you, this is so helpful and great!!

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