A media WHAT? What the heck is a media kit? Well, a media kit is kind of like a CV for bloggers. It’s the place where you show off both you and your blog’s qualities without sounding too boastful. As a blogger who is wanting to work with brands (and let’s be honest, many of us do), you’ve got to look professional, Having a media kit is where all of your most important and useful information is in one place is what will be the thing to do it. So, let’s get started!
THINGS YOU NEED FOR YOUR MEDIA KIT
Now, I want to point out that the things below are the basics of what you should be able to provide brands. It’s these little tools that will make you look like a bad ass blogger babe, so make sure you’ve got them before you get started.
- Photoshop (preferably!) – you can also design one in Microsoft Word but make sure you can convert it to PDF.
- A photo of yourself – a close-up, professional looking image. No grainy selfies.
- Your blog’s logo – hi-res please, no Word Art (ugh!)
- A list of brands you have worked with in the past – This may be tricky if you haven’t worked with any. If you’ve done reviews for products, mention those instead as examples (don’t lie and say they’re collabs when they aren’t)
- Professional photographs of products/collaborations – Good lighting is key for a fab photo. Don’t use that restaurant iPhone snap of your new dress.
- Stats – I use Jetpack with WordPress but Google Analytics works too! Gather monthly page views, unique visitors and anything else you can rustle up.
- Social media follower count & handles – Social media is one of the most important reasons why brands want to work with bloggers so be sure to include those details on your media kit.
GET A BEAUTIFUL, PROFESSIONAL DESIGN
First impressions count (my favourite line ever) and looks do matter, especially in the blogging world (sad but true). And this is why you need a sexy design that is clean, professional and not too crowded. You can purchase some lovely designs online.
TALK ABOUT YOURSELF & WHAT YOU CAN OFFER
Keep everything short and sweet but show off what you do, who you are and what you can offer brands and businesses. Remember you are trying to impress these businesses!
- Include logos of brands you’ve worked with,
- Include any testimonials,
- List your main topics (beauty, fashion, travel etc.),
- Include monthly stats and subscribers,
- Social media links and follower count,
- Add a few (not too many) photographs of your previously featured work. This can be products you’ve reviewed or outfits you’ve shared.
KNOW YOUR RATES
Plan what type of posts you offer companies and offer a decent price. If you’re just starting out, don’t go too high on what you charge, be reasonable. Also be sure to say what you can offer them (word count, social media
- Sponsored guest posts,
- Pre-written guest posts,
- Sidebar advertising.
Outline your guidelines and conditions of working with sponsorships.
GET YOUR FREE TEMPLATE HERE
CHECK IT OVER & FINALISE
Proof-read, edit and do it again. Then once you’re done, convert it to PDF. If you’ve got more than one page, you’ll need to make it into a PDF presentation (File – Automate – PDF Presentation).
DOWNLOAD A MEDIA KIT HERE