I wrote a post not too long ago about my lack of interest for blogs lately. I expressed my reasons but I’ve come to discover that I feel less and less inspired looking at other blogs. I’m not just bored of seeing the same content but I often begin to feel immense pressure. I have mentioned in the past that there are ways to get over blog jealousy but for some members of the blogging community – including myself – it can be hard to find your feet and be comfortable doing what you love. Which is why today I thought I would talk to you about how you can try and get over blogger pressure.
REMEMBER THAT NOTHING IS FREE
When you see bloggers receiving amazing products, being jetted across the world to stunning destinations and being paid to do so, it’s entirely natural to feel jealous. But it’s important to remember that jealousy can be channelled in a professional and polite manner. The bloggers going on these trips work super hard to get their blogs to a level where brands notice them and want to work with them. However, the work that comes into producing these experiences is more than just, “Hey fancy a trip to New York?”
Bloggers have to photograph, record, document and update social media throughout these trips, unboxings and more. Once they have done this work, they then have to write the post, edit, schedule etc. It’s not easy and they are receiving these opportunities and payment as it’s their job. That’s not to say they don’t love it though.
IT TAKES TIME
Blogging isn’t anything particularly new. Many successful bloggers have been doing it for years and have learnt and developed ways of engaging an audience, building up an image and created a career from it. They also have a lot of contacts to help them keep everything shiny and new.
Remember, you cannot quit your job after a week of blogging and expect that because you blog you will start making money. You need to build up content until you know what you’re happy focusing on and what you want to achieve from your blog.
YOUR BLOG IS MEANT TO BE FOR YOU
First and foremost, who should be happy when a post goes live?
You have to be confident in what you do. Therefore, when you see an amazingly photographed blog post with fabulous writing, remember what I said in my last two points.
It’s work for some people. If it’s not your job, don’t put so much pressure on yourself to do the same thing. Do you want to take photos with your iPhone? Go ahead. If you want to invest your money in an expensive camera, do so. Realise what it is you want to achieve and make sure you’re happy with it. Enjoy blogging, don’t try and keep up with full-timers!
THERE’S NO TIME FRAME FOR “SUCCESS”
Success is personal but there’s no timeline for it. I didn’t go to my first event until after two years of blogging. When I told some other bloggers that, they were surprised as I had been blogging longer than some of them. It’s not that I hadn’t been invited, I had. But to only a few. Life gets in the way sometimes. You cannot go to everything and accept every opportunity for a collaboration. There’s no timeline for when you will start getting more blog views or PR enquiries. So don’t worry if you haven’t been asked to go to the Maldives just yet!
It’s okay if you need to take a step back from blogging once in a while. It can get a little heavy at times, especially when you’re ambitious and creative. But your best content will come once you have some time out. Don’t get frustrated that you don’t own a Chanel handbag. A lot of people don’t and plenty of readers find bloggers much more relatable when they are shopping from Primark and New Look.
The key points really are to have fun with blogging, grow at your own pace and celebrate the success of those who work hard. Use them as a goal post for your own journey as a blogger. Bounce off their energy and go in your own direction. Be Yourself, write and enjoy the ride.