A current topic of discussion in the Bloggersphere is, “Are you relatable?” and, “Where did all the realistic bloggers go?” Both are good questions but are purely down to your unique personal tastes and interests. However, if you are looking to be a blogger with a beautiful site and great content but with a relatable and personal touch, here are some tips!
DESIGN YOUR BLOG AROUND YOUR UNIQUE PERSONALITY
Your blog design should reflect who you are, what you enjoy and everything you love. If a bright layout is your thing or you’re a fan of monochrome, go with it. Designs vary from having a sidebar, sliders, category boxes or a combination of all three. Find a theme that appeals to you but can also be customised to be how you like it.
Not entirely satisfied that your blog stands out? Why not use your handwriting to great your blog header? Dana from The Wonderforest shows you how to transfer lettering into Photoshop here. This way your header is completely yours! Creative Market have done a post about where you can learn hand lettering online!
TAKE PHOTOS TO SHOW YOUR INTERESTS
Marble backdrops are beautiful in photos – and if you’re a fan of how they look in photos – use them. However, to make your photos very much ‘you’ add personal items amongst the Chanel lipsticks and glossy magazines. You don’t need a copy of Vogue as a prop, especially if you’re only using it as a prop. If you’re into music, get a music magazine instead. It’s then you have combined both the blogger-ness with your own interests. In addition, why not pop in personal polaroids, your favourite mug or accessories? All of which spark a bit of variety in this marble laden world.
DISCUSS PERSONAL OPINIONS
As bloggers, there is a generic list of blog posts that we can write about. But finding something that’s personal or a subject of taboo is what brings in the views. In addition to that, you can have a unique way of sharing the generic posts. For example, for your favourite pair of jeans, why not have, ‘Three Ways to Wear Levis That Aren’t the Norm’? Not an entirely unique title but when you style them your way, it will be.
FIND UNIQUE PLACES FOR PHOTOGRAPHS
You’ve all seen that street in Kensington? Well, if you haven’t seen it in real life you’ve definitely seen it on a blog. The reason is because it’s very photogenic. White buildings, window boxes and black detailing makes this the perfect spot for outfit shots, but we aren’t looking for perfect. We’re after unique. Explore your local area when you’re out and about. Any nice doorways, plain walls or interesting architecture will make a nice backdrop. If we’re honest, most bloggers like to focus in on the outfit they are wearing so the depth of field blurs the background out anyway! However, if the location is important, have a few days out to scout locations for shooting! My favourite blogger, Lydia Elise Millen revealed her location and it’s not what you may think…
IGNORE WHAT EVERYONE ELSE DOES
Seriously, it’s easy to be swept up with the trends in blogging. Although it’s hard, take a break from reading other blogs. You won’t be swept away by blogger pressure and your ideas will come naturally rather than through inception. Read books and magazines instead: they offer you help with your ‘voice’ while not directly influencing the content you produce.
BONUS: DO WHAT YOU WANT, HOW YOU WANT, WHEN YOU WANT
Unless you are directly copying what one other person is doing, you are going to be unique. We all have unique styles, interests, talents and looks. Using a combination of personality and relatability with what you think others will like is no bad thing. You’re doing this to engage an audience but you have to initially do it because it’s what you want for your blog.
Do you run a blog? If so, what do you think makes it unique?