It’s such an easy thing nowadays to try to conform into a box where you follow blogging tips and expect your site to gain followers and thus a career in blogging.
IF ONLY BLOGGING WAS THAT EASY
Although I do myself offer tips on how to help blogs, it is only a guide to help fellow bloggers accomplish something – And that is putting their personality to your content. You can sit there and write a post on How to Become More Positive but no one can write that content for you. You need imagination and your own personal experience to make this post kick ass.
When I relaunched my blog last year I thought I would step back from personal posts and truly focus my content on something that will help people. And only that. Gee, that got dull quickly.
Unless you are creating a business and a brand and I mean a brand where you need to show the utmost professionalism, it’s completely okay to be a bit personal once in a while. There are zero problems with talking about your life or your opinions. After all, it’s your blog!
But how do you take the first step of becoming less “I’m a helpful blog post” to “here’s a bit about me and my opinions”?
• Don’t censor yourself so much – By thinking “ooo should I put that?” or “will my readers hate me?” means you have fallen into the trap of acceptance. You are simply wanting to please people rather than have a voice. A voice that may open the minds of people or make feel someone a little less alone in their thoughts.
• Not everyone, but some, do like content which isn’t just there to “help them”- One of the biggest tips I’ve ever offered is “create useful content” and it’s true. You should write about stuff that’ll be useful to people. But every now and again content that goes beyond “do this” and “do that” and express your thoughts on world events, what you like and dislike.
• When you write, re-read everything you put down on paper (your blog) before you publish – Don’t overly edit your content but try to balance your tone so you don’t sound aggressive, confrontational or rude. You can be honest without being nasty 🙂
• Personality is what sells your blog to brands – Although I think it’s dreadful that anyone would start blogging with the expectation of freebies (which are never really free due to the amount of promotion required), it’s something that we bloggers enjoy. There’s nothing wrong with accepting money or gifts for promoting a brand, but it’s not so easy nowadays. Unless you’re already a popular blogger, free stuff is hard to come by. So, stand out. Make a brand want to work with you based on how you express your views.
Anyway, this I’ve hope you liked today’s post. I’m planning on taking my own advice and expressing myself a little more here so if you have any topics you want me to discuss, let me know!