Are Brand Collaborations Based on Appearances?

Photo by Carla Mundy

Is this controversial? Maybe I’m just attracted to good looking bloggers, which is kinda the point I’m making in this post, I guess. But do you feel that blog and brand collaborations are more about someone being attractive? Do you feel that readers of blogs are attracted to good looking bloggers as opposed to the product?

Firstly, this is in no way a jealousy thing. This post isn’t even about me really. I feel that the bloggers who get lots of collaborations and sponsorships are both are beautiful physically and hard working women/men. They deserve it. But do brands see this? Or do they look at someone and think, “You’re a good face/body for the brand,” and think about the rest later? Personally, I don’t think there is such a thing as ugly in terms of looks. But there are definitely people who are a lot more photogenic and when you are a photogenic, camera-confident blogger you tend to be more successful.


I feel that whenever I try and do a fashion post, my looks let me down. I don’t spend time on my hair and makeup, which I really should. I don’t pose as well as I should. This is possibly due to my lack of confidence in myself. Now, I’m not overly worried about how attractive or unattractive I am to other people. But I won’t lie when I say my self-esteem is dropped a few notches whenever I do an outfit post or look at other blogger’s amazing fashion and beauty photos.


I’ve been looking at some blog agencies that hire bloggers and give them opportunities to work with brands. And when I look at the portfolio of bloggers they are basically all models. Gorgeous, well groomed, perfect skin, hair… everything!

Yes, everyone has their version of beauty but I think there definitely is a generic type of beauty in the world of blogging. I don’t mean this as a negative (can you tell I’m paranoid someone will take offence?). Clearly, brands want stunning people to wear their clothes and makeup. However, I think it would be refreshing for brands to have different varieties of beauty to look at. No, I don’t mean me because I personally cannot see any major fashion labels contacting me to go to Paris Fashion Week. And that’s fine. That’s not the world I live in. Although I think that would be fun I know I couldn’t live up to that expectation.

I would love to do more collaborations. I want to work with brands more. Hell, I want to get paid to work with brands I love because I want to work hard to create amazing content to make myself, my readers and the brand proud. But my looks let me down. I don’t have enough confidence in my appearance and therefore I wouldn’t pull it off as well as I should. I don’t think I am the only one. There must be other bloggers out there that feel as if there are fewer opportunities for them because they don’t feel a certain style and look.

I’d like to see what you think on the subject. Am I just being subconsciously jealous? Or do I have a point?

Owner of this little blog! A lover of coffee, Disney and old stuff, blogging about my loves, passions and opinions.

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